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论文作者:英语论文论文属性:作业 Assignment登出时间:2014-08-29编辑:yangcheng点击率:14565
论文字数:3345论文编号:org201408282218363198语种:英语 English地区:美国价格:免费论文
关键词:EADS公司BAEEconomics Essay留学生国际商务管理论文全球化挑战
摘要:BAE系统公司是一个全球性的国防制造商巨头,主要涉及到天空,陆地和海洋等的航空航天系统,还与其他的很多公司进行合资,本文就该公司的财务状况进行分析。
Also South Africa is the valuable market for BAE. For most countries, due to its narrow domestic defense market, independent military enterprises often difficult to survive; South Africa is a typical case. Its largest state-owned military enterprises Daniel Group involved gigantic losses and had to determine the 'partial privatization' and 'strategic alliance' strategy, and ultimately the divided the controlling stake of number of subsidiaries. BAE also plans to acquire the Daniel Group aerospace and ordnance segment of 30% stake, but the deal eventually fell in 2002. However, BAE and Daniel Group remains the relationship of the business alliance to jointly expand the international military market.( Shephard News 2012)
3.3.1 BAE Systems joint venture company in India
Mahindra & Mahindra Ltd. and BAE Systems, has signed an agreement to create a land systems focused, joint venture defense companies, which headquartered in India. Mahindra Group ranks in the top 10 industrial enterprises in India. Mahindra is the leader in multi-utility vehicle in the Indian market. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands all over the world. (Mahidra Rise, 2012)
Guy Griffiths, Group Managing Director International, BAE Systems, said:
“As winner of the 2009 Frost and Sullivan Award for Customer Value Enhancement, which recognises excellence in customer service, customer retention and ultimately customer base expansion, Mahindra Defence Systems is a great choice to be our land systems partner in India. The skills and knowledge of the two companies are an excellent fit, and the values and vision which we share will allow this venture to prosper and innovate. India recently became BAE Systems’ seventh home market; this new company is a central part of that strategy.”
The cooperation of BAE Systems and Mahindra & Mahindra Ltd. is in order to make better respond to market competition, so as to achieve a win-win. However, the cooperation before, BAE must take into account of the determinants of national competitive advantage in India using a Porter‘s Diamond.
Porter explains that there are four factors responsible for such diversity. He calls those factors the “diamond of national advantage”. The diamond includes: Factor conditions, Demand conditions, Related and supporting industries, Firm strategy, structure and rivalry. In this report we will analysis the above diamond based on the actual situation of defense industry in India.
Indian defense industry is one of the fastest growing defense markets in the world.
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