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lt of that, the industry saw a slump in the sales. This shows the impact of technological changes in the industry and how new technology out-phases old technology. As a result of the announcements and Sony shipping out 10,000 PlayStation 3 development kits to game developers, all the major gaming giants started designing games for the next generation consoles. The resultant shortage of new titles for the old consoles spelled the slump in 2005.

Financial Sales based on various Genres:

The consideration of sales according to the genres is also very important as the future plans about the product line can depend on the sales of a particular genre. A developer has to develop a video game taking into the limitations of various factors of production and as a result has to divide his resources at the optimum level. So it would not be wrong to say that the sales of a certain genre of games produced by a certain company would affect the production plans of that company to great extent.

According to the ESA's Essential Facts about the Computer and Video Game Industry 2009, the sales of various genres' on all platforms have been divided into two categories, computer games and console/portable games. But in order to consider the whole industry, it is very important to consider the average of both the markets and as a result, a perfect big picture can be achieved. The table can be constructed as follows:

The chart shows that the most popular genre across all platforms is the strategy game. But in order to get a better understanding of the situation and take decisions according to the type of platform the company is going to design the game for and that will decide what genre of the game would be beneficial for the company and which would be the most beneficial for the company to invest its resources into.

The Giants of the Industry and Their Problems

The Industry's various giants like Electronic Arts (EA), Take-Two Interactive (T2), THQ, Activision Blizzard, etc. have seen fall in the profits in the recent years. In some cases, the revenues have risen by leaps and bounds but the costs of developing the games is so high that it is undermining the huge jump in revenues leading up to the resultant losses. Taking into account the recent record established by Activision's 'CALL OF DUTY' franchise whose sales surpassed $3 billion worldwide with the release of its latest installment named the 'CALL OF DUTY: MODERN WARFARE 2' which recorded sales of $550 million in its first week of release making it the most successful franchise ever to be released on any entertainment platform. Moreover, if the game hours put in by players across the globe, it can be called the most viewed entertainment media of all times (Activision, 2009).

Many times that have been attributed to the downward spiral of the economy around the world as this economy has discouraged the people for making more purchases and as a result the sales of all sectors has gone down and the video game industry as a part of the market at large is also subject to the effects of recession. According to Daniel Terdiman, the video games industry will not breeze through 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。