最大和最重要的产业——汽车工业
The Automobile Industry The Largest And Important Industries
消费者行为是指消费者在寻找、购买、使用、评估和处置他们所期望的产品和服务时所表现的行为,以满足消费者的需求。消费者的行为侧重于个人如何决定如何花费他们的可用资源,例如时间、金钱和努力与消费相关的项目。这包括他们买的东西,他们为什么购买,当他们经常购买,他们经常使用它,他们如何评估,购买和对未来的购买这种评估的影响,以及他们如何处置它。我们使用或消费定期的食物,服装,住房,交通,教育,生活必需品,奢侈品,服务,甚至想法。
The term consumer behavior is defined as the behavior that consumer display in searching for, purchasing, using, evaluating and disposing of product and services that they expect will satisfy their needs. consumer behavior focuses on how individuals make decisions to spend their available resources , e.g. time, money and efforts consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and the impact of such evaluations on future purchases, and how they dispose of it. We use or consume on a regular basis food , clothing, shelter, transportation, education, necessities, luxuries, services and even ideas.
First of all, let us look at some
history about Industries.
The automobile industry is one of the largest and most important industries in the world both in terms of its contributions to national income and the number of jobs it provides.
One event defined the global automotive industry in 1913 - Henry Ford moving assembly line. It paved the way for mass production and consumption of cars; it led to the birth of the world's first blockbuster car - the legendary model T; it spawned dozens of gigantic automotive companies whose revenues rivaled the GDPs of many nations; it made car manufacturing one of the most exalted forms of industrial activity.
India is, by and large, not yet world class in manufacturing. It had the misfortune - although in some ways it was also lucky for the country - of operating for a long time in a protected environment, which has caused the country to produce goods that were not up to consumer aspirations.
The auto mobilization of India is undoubtedly gaining strength and motorized vehicles are now becoming basic necessity for all segments of society.
Rational / Significance:
Literature Review:
Concept of Consumer behavior
One 'official' definition of consumer behavior is 'The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.' Although it is not necessary to memorize this definition, it brings up some useful points:
Behavior occurs either for the individual, or in the context of a group, e.g., friends influence what kinds of clothes a person wear or an organization-people on the job make decisions as to which products the firm should use.
Consumer behavior includes the use and disposal of products as well as the study of how they are buy. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an a
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