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During 2008, producers and investors in Korean film industry faced a need to increase the profits. The industry had reached its maturity stage. It was now able to produce both small and large films and was considered a dependable collaborator for international joint-productions. According to an article named ‘Korean Film Industry Seeks Revival', Korean film industry ranks tenth in the world which is less than two percent of the international market.

According to Chung Byung-gug, minister of culture, tourism and sports, Korean Film Council is not taking active measures to help in sustaining its growth. Filmmakers are more interested in individual profits rather than the growth of industry as a whole. They are not cooperating with each other, and this lack of interaction and support is eroding the industry from within. Korean industry is finding it difficult to keep up with the growing industries of China and India. With the Chinese industry showing rapid growth in the last few years, Korean industry will be pushed out from the top ten in the next 3 to 4 years.

Ko Suk-Man, the president and CEO of Korean Culture Content agency have planned to strive hard and revive the Korean film industry as it was in early 2000. He believes that it can be done through proper commercialization and a more focused approach towards selection of movies, their content and distribution. He also believes that the industry will have to take some value addition measures like supporting comics and animation industry.

CHAPTER 3: CASE STUDY

3.1 Introduction

The Korean film industry, at least even five years ago, was considered one of the fastest growing one in the world with Korean actors and film makers achieving international claim and recognition. This extraordinary success of the Korean films led to the Korean fever in Asian countries, particularly in Japan, China and Taiwan. today the Korean film industry ranks the tenth in the world, yet it does not make up more than two percent of the total international market.

This case study of the top Korean films will help understand how these films have contributed to the Korean wave. The aim of this case study is to deduce whether the Korean fever is sustainable, or whether it is a result of tremendous success of a few films that led to the belief that the Korean film industry and the Korean fever was here to stay. this is particularly relevant today because in the last five years the Korean cinema has not done as it had been doing previously.

Since 1999, the Korean film industry has shown trends and a profile to contradict the common belief that national cinema can easily be overwhelmed and thawed by Hollywood. The Korean film industry has had over 40% of market share at the box office ever since 1999. By 2001, Korean films contributed to 49.1% of the local box office whereas in the period from 2003 to 2004, this market share exceeded 55%. The number of silver screens has increased by more than 60% since 1996 and the rate of movie attendance has also increased dramatically. According to the findings of the Korean film Council the number of people going to cinemas has increased to 87.9 millions本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。