企业社会责任报告背后的驱动力 [6]
论文作者:英语论文论文属性:论文指导登出时间:2015-09-02编辑:Karlie点击率:17262
论文字数:4553论文编号:org201508311626076982语种:英语 English地区:美国价格:免费论文
关键词:Corporate SocialResponsibilityfinancial performanceCSR
摘要:本论文主要论述了企业社会责任报告背后的驱动力,分为三个部分分别探讨了什么是企业社会责任,企业社会责任背后的驱动力和企业社会责任报告。
ahon, 1997, p 8-9). Two years later, the paper of Griffin and Mahon was reconstructed by Roman, Hayibor and Agle. Their reclassification caused an even greater gap between the number of results indicating a positive relationship (33 studies) and those indicating a negative relationship (5 studies). Margolis and Walsh (2001) present a detailed overview of the literature and apply a simple 'vote counting' technique to pool results. The outcome of their study shows that approximately 50% of the empirical studies found a positive relationship between CSR and financial performance, 25% found no relationship, 20% had mixed results and 5% had a negative relationship. Orlitzky et al (2003) criticized the vote-counting technique used by Margolis and Walsh (2001) as this technique has been shown to be statistically invalid. They argued for a more rigorous analysis: the psychometric meta-analysis. However, their results support the positive relationship between CSR and financial performance. They conducted a meta-analysis of 52 studies and found in general a positive interaction between CSR performance and financial performance, in which CSR performance measures were correlated more highly with accounting-based measures than with marked-based indicators. Van Beurden and Gössling (2008) reviewed 31 studies, 68% had a positive relationship, while 28% show no significant relationship, and only 6% had a negative relationship between CSP and financial performance.
An examination of previous studies' results shows us that four possible relationships between CSR and financial performance have been proposed by the literature: positive, negative, mixed and neutral relationship.
Many results of performed literature studies reveal a clear empirical evidence for a positive correlation between CSR and financial performance. This theory is based mainly on the stakeholder view which holds that satisfying stakeholders' interests will result in an improvement of the firm's financial and economic performance in the long run (Freeman, 1985). Managers have a fiduciary responsibility to all stakeholders (including customers, employees and even communities or societies) and not just to shareholders. The findings suggest that although investments in CSR incur increased costs for companies, they have a positive effect on the value of a firm. Investment in CSR will lead to positive financial performance over the medium to long term due to the impact of social performance on reputation and brand and the attractiveness of such companies to high quality managers and employees.
Fundamental for this line of thinking are the arguments of Friedman (1970) and other neoclassical economists' who state that social responsibility involves costs and therefore worsens a firm's competitive position. Managers' only responsibility is to increase shareholders' wealth. More recent studies (Brammer et al, 2006: Boyle et al, 1997) argue that social constraints on firms and socially responsible behavior may conflict the value maximization. Companies that decide to improve social or environmental performance, incur additional costs, which does not contribute to enhancing shareholder value. The theorists expect some measurable economic benefits to socially responsible behavior; however these benefits do not outweigh the numerous costs.
A mixed relationship indicates that the relation between CSR and fi
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