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This programme is guided by the first mission of the Ritz Carlton which was designed in 1983 …'The Ritz Carlton Hotel will be known as positive supportive members of their community and will be sensitive to the environment'(The Ritz Carlton Hotel Company, 2009).
 
4、倡议byOtherLarge酒店——4. Initiatives byOtherLarge Hotels
 
In an effort to achieve economic sustainability through proper environmental practices,Hedonism II and the Pegasus Hotel had participated in an ‘Environmental Management for Business Leaders' training session held in 2006. This programme has assisted them in creating sustainable businesses through environmental management (The Gleaner, 2006).

Is Philanthropy Marketing Pure Altruism or Business Investment?

Several questions have been raised as to the objective of corporate philanthropy: is it pure altruism or business investment? Hassen and Latiff (1999)attempted to distinguish pure charity from what they coined as strategic charity. They noted that pure charity is concerned with contributions to education, arts and culture, health, social services and community projects while strategic charity is a combination of pure philanthropy and activities linked to the business objectives. Strategic charity is deemed as a mechanism that allows a company to satisfy its altruistic needs while simultaneously making a profit. This was demonstrated by Warren Buffett, a US billionaire investor. In 2006 he donated US$37Billion to Bill Gates Foundation for assistance in socio-economic issues to include health and education all across the world.

Bennett (1998) posited that some researchers believed the majority of corporations carry out genuine philanthropy. This was verified by Lee (1996) in Bennett (1998) in a survey conducted with four hundred (400) donating companies in the United Kingdom. The research showed that the majority of companies stated that there was no need to link their philanthropic activities with the company's products. They did not expect any additional profits from their philanthropic efforts.

Ricks Jr. (2005), however, believed that the objective for the philanthropy activities carried out by corporations can range from being altruistic to strategic. He cited Porter and Kramer (2002) who shared that there is an increase use of philanthropy as a corporate strategy. McAllister and Ferrel (2002) claimed that there has been a shift from altruistic philanthropy to one that is in line with strategic business objectives. They mentioned that under the traditional model, employees would be encouraged to volunteer without much directive as to where to offer their services. With the emerging model, benevolent activities are linked to the corporate strategy. They inferred that this could be a means of combating the impact of downsizing, competition, divestitures and investor demands.

The ethics of business philanthropy seems to be a topical issue. Ricks Jr. (2005) opined that the strategic philanthropy portrayed by most organizations is not really strategic in puttying community development first but may have some connection to the marketing objectives of the corporation. These are intended 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。