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(Shell and BP Annual Report 2008)

This shows that Shell has a sound position and has no problem what so ever in cash flow compared to its rivals.

c. Non-Financial Analysis

In this section of the report I will be analyzing the corporate social responsibility and the SWOT analysis.

Corporate Social Responsibility (CSR)

“We recognise that our continuing business success depends on helping to meet the world’s growing energy needs in environmentally and socially responsible ways. To manage today’s business risks and deliver our strategy, it is critical that we maintain the trust of a wide range of stakeholders”.

(Shell Annual Report 2008)

Environmental & Social performance

Greenhouse Gas Emissions “In 2008 despite growing business, Shell operated facilities emitted 75 million tons of GHGs, (measured on a CO2 equivalent basis), about 7 million lower than the previous year, and nearly 30% below 1990 levels”.

(Shell Annual Report 2008)

Flaring Since 2001, Exploration& Production has reduced its natural gas flaring by more than 70%. In 2008, total flaring in Exploration & Production dropped again mostly due to reduces flaring in Malaysia and Gabon, as investment and operational improvement programs showed result. In 2008 flaring levels in Nigeria were same as in 2007.

Spills Shell has reduced the amount of oil and oil products spilled from operations for reasons, Shell can control, like corrosion or operational failures. Spills from sabotage or extreme weather, like hurricanes, which are harder to prevent, have fluctuated with events.

In 2008 the number and amount spilled for operational reasons dropped again.

Accident and Injuries Rate

“In 2008 26 people lost their lives working for Shell. That was five more than in 2007. Shell has improved in its accident on sites and injuries to staff by 50% reduction in it compared to 1999 by staff training and better working conditions”.

(Shell Annual and Environmental Report 2008)

SWOT Analysis

“SWOT analysis is a critical assessment of the strengths and weaknesses, opportunities and threats affecting an organization to establish its strategic goals and objectives, taking into account the environmental conditions.

Strength and weaknesses analysis involves looking at the particular strengths and weaknesses of the organization itself and its product/service range. It is an internal appraisal.

An analysis of opportunities and threats is con concerned with profit-making opportunities in the business environment, and with identifiable threats. It is therefore an external appraisal”.

(BPP study text 2007, paper P3)

Strength

“Shell strong financial position and manpower strength which dominate Shell as compare to their rivals. Shell invested more in 2008 as compared with last year, as it seeks new sources of oil 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。