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论文语言：英语论文 English
论文专业：管理
字数：19000
学校国家：英国
是否有数据处理要求：是
您的学校：英国萨里大学 英国排名29
论文用于：Master Dissertation 硕士毕业论文
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Title Page
Abstract
Acknowledgements
1. Introduction
1.1 Background Information
1.2 Purpose of Research and Main Contents
1.3 Route of Research
1.4 Methodology of Research
2. Literature Review
3. Current Situation of Catering Industry and Green Catering Developing In China
3.1 Overview of Chinese Catering Industry Development
3.1.1 Development History of Chinese Catering Industry
3.1.2 Social Effect of Catering Industry
3.1.3 Current Development Situation of Catering Industry
3.1.4 The Development Trend of Chinese Catering Industry
3.2 Overview of Green Catering Industry
3.2.1 The Green Catering and Related Concepts
3.2.2 Development Situation of Green Catering In China
3.3 Analysis of Obstacle of Green Catering Development
3.4 Market Demand Analysis of Green Catering
3.5 Necessity of Introducing to Development Strategy
4. Macro-Environment and Development Strategy of Chinese Green Catering Industry
4.1 Introduction to Industrial Policy
4.2 Macro-Environment Analysis of Green Catering Industry
4.2.1 Introduction to PEST Model
4.2.2 PEST Model Analysis
4.3 Macro Development Strategy of Green Catering Industry
4.3.1 Preliminary Conditions
4.3.2 Support and Supervision of the Government
4.3.3 General Means of Macro-Development Strategy
4.4 Game-Playing Between Business and Government
5. Medium-Environment and Development Strategy of Chinese Green Catering Industry
5.1 Overview of Analysis Methods
5.1.1 Overview of SWOT Analysis
5.1.2 Overview of Porter's Five Forces Model
5.2 Medium Development Strategy of Green Catering Industry
5.2.1 SWOT Analysis
5.2.2 Porter's Five Forces Analysis
5.3 Industry Strategy
5.3.1 Industry Pricing Strategy
5.3.2 Construction of Complete Catering Industry Chain
5.3.3 Establishment of Green Catering Industry Association
6. Marketing Strategy of Enterprise Green Catering
6.1 Overview of Green Marketing
6.1.1 Definition of Green Marketing
6.1.2 The Emergence and Development of Green Marketing
6.1.3 The Theoretical Basis of Green Marketing
6.1.4 The Necessity of Introduction to Green Marketing For Enterprises
6.2 Core Strategies of Enterprises Green Marketing
6.2.1 Product Strategy
6.2.2 Promotion Policy
6.2.3 Place Strategy
6.2.4 Service Strategy
6.3 Game-Playing Between Enterprises and Consumers
7 Conclusions
7.1 Summary
7.2 Limitations of the Research
Reference
Appendix