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商业战略规划Business Strategic Planning

论文作者:英语论文论文属性:学术文章 Scholarship Essay登出时间:2015-05-30编辑:g790726705点击率:7089

论文字数:1433论文编号:org201505291811526151语种:英语 English地区:瑞典价格:免费论文

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摘要:文章是关于如何制定商业战略计划,以及这个过程中遇到的一些问题。

这篇文章是对三个与战略规划有关的模拟试验的反映。第一个模拟试验,“战略性思维”凸显环境侦测的重要性。第二个模拟试验,“总体发展策略”,做出具有挑战性的决定,从而引导出强有力的战略制定与战略选择。第三个模拟试验,“制定战略蓝图”,提供关于如何制定战略蓝图的相关经验,以及阐明制定行动计划与行动目标的重要性与有效性。这种反映论方法将会传递每个模拟中关于关键学习点的重要性与有效性的信息。这个概念及其在天弘的战略计划应用的分析工具都会被包括在内。策略规划师所面临的挑战会由在模拟中发现的问题来进行讨论。

环境侦测给超前的洞察力提供了可能,也为公司面临的外部条件提供了更早的预警。正如模拟中展示的那样,“战略性思维”,环境侦测也使得公司有机会可以引导利益相关者和提升他们的视野


环境侦测所收集的信息,给公司提供了未来趋势的数据,也可以警示公司领导即将到来的下滑。这些模拟也展示了四点分析法(优势、劣势、机会、威胁),这是一个关于环境侦测的有效分析工具。


This paper is a reflection on three simulations as they relate to strategic planning. The first simulation, “Thinking Strategically”, highlights the importance of environmental scanning. The second simulation, “Developing Grand Strategies”, challenged decisions made which lead to effective strategy formulation and choices. The third simulation, “Creating a Strategic Road Map”, provided a simulated experience of how to build a strategic roadmap and the importance and effectiveness of formulating action plans and goals. This reflective approach will convey the lessons learned relative to the importance and effectiveness of the key learning points obtained through each simulation. The concepts and analytical tools that will be used in the Celestica’s strategic plan will be included. The challenges faced by strategic planners will be discussed from the discoveries in the simulations. 


The environmental scanning provides the opportunity for advanced insight and provides early warnings for external conditions facing corporations. As shown in the simulation, “Thinking Strategically”, environmental scanning also allows the opportunity for a company to promote vision and direction for all stakeholders. The information gathered as a result of environmental scanning, also provides the company with future trends data and can warn company officials of the declining of trends on the horizon. The simulation also displayed the SWOT analysis as an effective tool of relative importance and effectiveness within environmental scanning. An analysis of strengths and weaknesses is obtained through internal sources, whereas, opportunities and threats information is obtained externally. In identifying the strengths, weaknesses, opportunities, and threats all these factors are critical for the strategy. Analyses of each including a matched pair analysis are essential in determining the future prospects of one’s industry and developing a specific industry niche. In the simulation, the bike company built a business on baby boomers and had a brand image of male extreme bikers. However, women comprise almost half of the biking industry. BJ’s identify key strategy concepts by the use of the SWOT analysis to achieve the long-term vision of becoming the No. 1 specialty bicycle retailer in terms of revenue in the next five years. The approach to increase marketing efforts towards women, including hiring female consultants, seemed the most logical in a global environment where women’s sports and athleticism is gaining in popularity. Scanning one’s environment creates a clearer global portrait and impacts all decisions necessary for optimal business outcomes. 


Throughout the simulation, the major lessons learned was the value of utilizing various sources of information and implications that such can have on final outcomes of strategic planning. Celestica can benefit through utilizing material pertaining to statistical studies in论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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