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What are the unique qualities of XX - and of the specific undergraduate school to which you are applying - that make you want to attend the University? In what ways do you hope to take advantage of the qualities you have identified?

In an interview held by XX Network in July 2011, a leading website in China, XX, the president of XX University, highlighted that XX laid stress on the growth of future world leaders in various professions and that the objection of education at XX is not the production of billionaires, but to nurture a versatile mind when talking about Andrew Mason, a most well-known alumni who have created Groupon.

What President XX said have entered my conscious that the fully development of individual students at XX is, to a large extent, related to the educational mission of the university, a mission of cultivating open-minded leaders, besides innovative teaching and pioneering research it offers. Having dreamed to be a broad-minded leader in my intended profession, Marketing, I feel strongly to make XX University my first choice. With deep influence of classic Chinese culture as well as considerable exposure of western culture, I am ready to get involved in a place where versatility and open-mindedness are promoted. I hope one day I would be Andrew Mason in the marketing industry.

Andrew Mason, whose enterprise Groupon has changed consumption modes and behavior of modern people, majored in music during his undergraduate study at  XX. And it is by employing his talents in music into setting economic and technological issues that Andrew had managed to cumulate enormous wealth in the business sphere. Given the opportunity, if empowered to grow through leadership experiences, faculty staff and peer interactions, I believe that my potentiality would be developed to the fullest, exploring the fascination of marketing from a kaleidoscope of perspectives.

Put on homepage by Kraft Foods, Chair of the Marketing Department of  XX University, it says that “the Kellogg’s marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing; the department is unique in the breadth and diversity of its faculty and its impact on the field”, which, I believe, well explains the reason why it has drawn the most competent appliers around the world who wish to pursue a career in marketing, including me. The fact that many marketing educators at other top business schools earned their PhD at the  XX School have kept me thinking about what great experiences and front-edges principles I would acquire, once becoming a member of Kellogg’s among other outstanding peers. If possible, I would take full advantage of the opportunity to maintain an active communication with faculty members, in and off classes, to deepen my comprehension of the concepts and tools; while in the meantime, seek the guidance of the best professors to better apply my knowledge in a wide range of situations.