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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2014-06-11编辑:hynh1021点击率:10544
论文字数:2764论文编号:org201406111743298339语种:英语 English地区:中国价格:免费论文
关键词:Ethical IssueKFC Company管理KFC策略
摘要:In conclusion, the KFC Company has been an international firm today with its specialty food, and it has thousands of stores spreading over the world. It can say almost all of the customers who have ate the fried chicken which is the specialty of the KFC Company, would be full of praise to it. However, it is not at all perfect such as in the aspects of food safety, environmental problem and advertising honesty.
With the flourish of the world’s economy, consumers have much more options of food or service than ever before. At the same time, the competition in the market from energy to construction and retail is also becoming fiercer than it's been in decades. How to survive in the competitive market becomes a serious problem,and whether a company can survive in the strongly competitive marketing or not, is not decided by some traditional factors any more. And with the factors that contribute to the success of one company become various, at the same time the way in which one company increase their competitive ability also become various. As a result, many companies and industries have sought to improve their competitive ability in every way. For example, some companies treat continuous upgrading and improvement of their products or service as their credo, and some other companies fight against their competitors through price war. However, with the using of a variety of marketing tools, the ethical issue has been a serious problem which has been a cause of concern for some time. This essay will firstly discuss the background of the KFC Company, and its ethical issue. Following this, it will give a brief discussion of ethical issue of the KFC Company with Reference to the literature. Finally, it will come to a conclusion of the discussion of the ethical issue, which is also my standpoint on the issue.
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