英语论文网

1 Introduction
Chery as on of the represent of Chinese own brand auto industries has won much success. But at the same time, because of the immature technology and management in producing as well as HR area, it also met much more problems. This essay will give an analysis on the strategy of Chery Automobile Company.
2 Analyze the external environment of Chery Automobile Company
2.1 Political Factors
2.1.1 National strategy of independent innovation.
2.1.2 Some counties give much force on their local market (such as Malaysian)
2.2 Economic Factors
..........................
2.3 Social Factors
2.3.1 Chinese prefer foreign brand
....................
2.4 Technological Factors
2.4.1 Lack of ability in research & development
..............
2.5 Law
2.5.1 Intelligent property right
.....................
2.6.2 The requirement of recyclable materials
3 Recommend Human Strategies for Chery company
3.1 Human Strategies
...........................
3.2.7.4 Actualize performance counseling - the communication in the implementation process.
4 conclusion

References
1.Chenwww.51lunwen.org Hong. Strategy for Enterprises to Retain talents(2006). Scientific and Technical Information, 06(02) pp.11-12.
2.Dai Yuchun. Performance Management Based on Strategy (2007). Press of Chinese Science and Technology University.
3.Fredrick Herzberg. The Motivation to Work(1959). Transaction Publishers.
4.Fu Jiaji. Analysis on Internal Technology in Industrial Enterprises(2006). Tsinghua University Press, 12 (8) pp.127.
5.Jack Welch. Welch Autobiography(2004). CITIC Press.
6.Peter Drucker. Effective Manager(1966). Publisher: Machinery Industry.
7.S. E. Harris, ed. Schumpeter: Social Scientist(1951). Harvard University Press, Cambridge, Mass.
8.Yang Qing, Liu Zaiheng. Human Resource Planning(2003). Foreign Economic and Trade University Press.
9.Zhou Zhixuan. Goal Management and Performance Assessment(2008). Chengdu Times Press.
10.No writer’s name(7th December,2004).Chery produces cars in Malaysia. [Online].(URL:https://auto.sina.com.cn/news/2004-12-07/083789408.shtml) (Accessed: 23rd Janaurary,2009)
11.China Operational Newspaper(12th March,2006).The project of Chery in Malaysia gets reduction. [Online].(URL:https://auto.163.com/06/0312/10/2C0O4F5J000816HJ.html) (Accessed: 23rd Janaurary,2009)
12.No writer’s name (18th Auguest,2005).Discuss the strategy of Chery. [Online].(URL:https://www.xdfzz.net/thread-25031-1-1.html) (Accessed: 23rd Janaurary,2009)
13.Limin An(13th September,2007)Improving the brand recognition become the core factor in Chery. [Online].(URL:https://auto.sina.com.cn/news/2007-09-13/1035309878.shtml) (Accessed: 23rd Janaurary,2009)
14.Oriental morning paper(27th April,2007).Analyze Chery’s three strateges from other 25 auto. [Online].(URL:https://www.news365.com.cn/wxpd/qc/gn/200704/t20070427_1392404.htm) (Accessed: 23rd Janaurary,2009)
15.Jian Zhao(4th December,2006).Chery enhance the overseas strateges. [Online].(URL:https://news.sohu.com/20061204/n246778998.shtml ) (Accessed: 23rd Janaurary,2009)
Wen Min(7th Auguest,2008).Chery getswww.51lunwen.orgthrough into Russia deeply. [Online].(URL:https://www.pcauto.com.cn/news/hyxw/0808/682966_1.html) (Accessed: 23rd Janaurary,2009)
16.China talent web(no exact time).Thinking of the barrier of Hisen and Chery’s HR issue. [Online].(URL:https://www.job5156.com/hr/26590.h