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主要有四个核心职能，即营销，运营，财务和MIS建立一个公司的结构。运营管理是组织成功的关键部分之一。虽然市场营销，财务和MIS功能分别负责管理销售，货币和信息流，业务职能有责任控制服务和生产过程。在操作功能中最重要的因素之一是劳动力，因为没有方向和操作的人，操作过程不工作。此外，影响企业成功和发展的人不是像材料和机器一样可以购买或复制的资源.。事实上，在人力资源管理中存在着员工短缺、工作不满、绩效低下、招聘、使用和控制人员失误等问题，造成了组织的危机和失败.。为了有效地解决这些问题，领导者所需要做的是满足员工的需求，跑招聘过程中没有任何的错误，要进行专业的培训课程，给新来者的机会来展示他们的能力和表现，研究、规划、评估和适应当管理人海外。一些有效的解决方案，可以应用于直接干预公司的运营管理，澳大利亚的贸易公司，采购的产品包括家用清洁剂、柔软剂等从越南和泰国在澳大利亚市场上出售。本公司在澳大利亚、越南、中国等地设有个办事处，共有三个办事处.。这家公司没有抱怨工作环境和工作环境.。然而，劳动的划分的不合理导致了员工的不满和低性能，所以要解决这些问题，管理者需要评估每一个成员，能力设计任务，分配工作公正、保持公平员工之间在所有的三个办事处。此外，该公司计划进口一些新产品与原产地的泰国出售在澳大利亚。澳大利亚总部的员工为了保持经营的顺利进行，应进行市场调研、检索资料和海关手续办理。

EXECUTIVE SUMMARY 执行摘要

There are four main core functions namely marketing, operations, finance and MIS which establish a company’s structure. Operations management is one of key parts leading to the success of an organization. While marketing, finance and MIS functions are responsible for managing sales, flow of money and information respectively, operations function has responsibility for controlling the service and production process. One of the most important elements in operations function is workforce because without direction and manipulation of people, operation process does not work. In addition, people who impact on the success and development of a firm are not resources that can be purchased or copied like materials and machines. In fact, many problems such as employee shortage, job dissatisfaction, low performance and mistakes in recruiting, using and controlling people in home and foreign countries occur in human resource management causing crisis and failure of any organization. In order to solve these issues effectively, what leaders need to do is to satisfy their employees’ requirements, to run hiring process without any mistakes, to conduct professional training course, to give new comers opportunities to reveal their abilities as well as performance, to research, to plan, to assess and to adapt when managing people overseas. Some of these effective solutions can be applied to the operations management of Direct Imex Pty Ltd, an Australian trading company which purchases household products including detergent, softener, etc from Vietnam and Thailand to sell in Australian market. This company has totally three offices in Australia, Vietnam and Thailand. There is no complaint about working conditions and environment in this firm. However, the irrational division of labour has been resulting in employee dissatisfaction and low performance so to deal with these problems, the managers need to evaluate capability of each member, redesign tasks, distribute work fairly and keep justice among employees in all of their three offices. Moreover, this company is planning to import some new products with the origin of Thailand to sell in Australia. In order to maintain smooth operation, the employees in Australia head office should do marketing researches, search information and customs procedures for processing.

INTRODUCTION 简介

Developing business and making profit are definitely two main targets that all the organizations desire to achieve when they open and run their businesses. Without a doubt, workforce is one of the most important contributions to an organization’s development in general and operations management in particular. Recruiting and retaining high qualified employees is not easy but managing them in an organization is even more difficult than that. In order to maintain the