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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-07-21编辑:anne点击率:3244
论文字数:1427论文编号:org201607211026594329语种:英语 English地区:美国价格:免费论文
摘要:所有著名的汽车都来自成功的制造业,著名的和流行的制造都可能会遭受损失、战略决策失败或损失的市场调查。
模型“Edsel”是福特家族的一个成员。正如公众所知,福特是世界上著名的汽车品牌。核心模型Edsel已经在这个大家庭中,一个至关重要的作用,因此,该edselaslo成为我研究的主题。在我的研究中,引人注目的问题,我愿意问可能是什么这个名字从何而来?在这一特殊的单词拼写,它不应该来自于现代英语。通常情况下,它应该来自旧英语。在字典中,这个词的意思是丰富自己,为什么这个品牌成为一个受欢迎的象征失败。原因可能来自于市场的需求和供给之间的关系,在研究里我要学会在失败的Edsel获得的教训。最终的问题可能会出现,谁会负责这个模型的失败。此外,福特卡除了埃兹尔,为什么这款车会在与强大的营销竞争与通用汽车(GM)的时间点卖卖流行。迪克(2010)指出,企业重组,并与通用汽车公司的竞争创造奢侈品牌的汽车是这种模式的常见故障,为什么这个品牌作为与通用汽车的战略失败或他人在竞争与竞争劣势通用汽车。为了探讨这一模式的失败,这些问题的答案可以提高故障的理解的原因。常见故障都与决策作出,此外,决策过程中的策略,所有的战略是根据从福特管理层做出决定的做出。关键的失败可能是由于福特管理者的责任。The model “Edsel” is a member of the Ford family. As public know, the Ford is a famous car brand over the world. The core model Edsel has played a crucial role in this big family, therefore, the Edselaslo became a topic of my researcher. In my research, compelling questions I am willing to ask could be what does this name come from? In the spelling from this special word, it should not come from the modern English. Normally, it should come from the older English. In the dictionary, this word means rich and himself, why this brand became a popular symbol for failure.The reason may come from the relationship between the demand and supply in the market, in the research; I would like to learn in the failure of the Edsel what we can gain the lessons from. All famous cars are all coming from the successfulmanufacturing, and famous and popular manufacture could suffer the loss from the strategies decisions failures or loss in the market survey. In the last, the final question could arise who would be responsible for the failure of this model. In addition, Ford card is selling popular except the Edsel, why this car could sell at that timing points with the strong Marketing competitions with General Motors (GM). Dicke (2010) stated that corporate reorganization and the creation of luxury brand automobiles in competition with GM Corporation is the commonfailure of this model, why this brand as the disadvantage in the competitions with the GM, the strategy failure or others in the competition with the GM. To explore the failure of this model, the answers of these questions could enhance the understanding the reasons of the failures. The common failures are all related to the strategies making in the process of the decisionsmaking, Furthermore, all strategies are make from the decision making from the managementlevel from the Ford. The key failure could be due to the responsibilities of the managers from Ford.