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文化是社会利益，它清楚地识别人的利益、思想和行为。为了像沃尔玛这样的公司能够在亚洲市场成功继承，他们必须问自己一个简单的问题，为什么他们应该考虑文化?为了生存，他们必须管理文化多样性，因为[3]“这是在许多阶段的国际化业务，以及所有形式的市场准入。“像沃尔玛这样的组织更多是具有种族优越感的而不是多中心的。当进入一个新的市场业务，需要适应特定的消费者口味。甚至像沃尔玛这样的零售品牌，尝试在世界各地提供相同的商店布局且必须适应一些国家多样的文化。据库尔特·巴纳德[4]”沃尔玛要做的事情是愚蠢的,”不理解跨文化的影响，不改变他们的商店的格式，以适应文化差异，在国外市场，沃尔玛将无法竞争。甚至在印度快餐特许经营麦当劳学习这个教训。现在，麦当劳已经产品本地化，由于参考当地的文化品味，因此为了特殊市场，创建了地区口味。如果库尔特·巴纳德的声明是真的，那么沃尔玛在日本将没有机会。如果我们考虑到日本文化，我们可以清楚地看到生活空间远小于普通美国人的房子,因此不会与他们高膨体模型相关。为了解决这一问题的业务必须发展跨文化交流意识，[5]“我们可以开始了解不同的观点，去适应我们自己的行为,因此我们尊重当地文化,延缓什么是正常或更好的判断,使用这方面的知识,使我们的销售活动和业务交互适应特定的地方和情况,而不是假设一种方法可以在每个地方使用。”

Culture is a social interest which clearly identifies people interest , thoughts and behaviours. In order for a corporation like Wal-Mart to succeeded in the Asian market they must ask themselves the simple question why should they consider culture? In order for them to survive they must manage cultural diversity because [3] ' this is in many stages of the internationalization of the business and in all form of the market entry.' A organization like Wal-Mart is more Ethnocentric rather than Polycentric. When entering a new market the business need to adapt to the specific taste of consumer. Even retail brands like Wal-mart who attempt to deliver the same layout of stores throughout the world must adapt to culture in some countries. According to Kurt Barnard [4] 'It was a dumb thing for Wal-Mart to do,' By not understanding cross-cultural influences and not changing the format of their stores to fit cultural differences, Wal-Mart will be unable to compete in foreign markets. Even fast franchise McDonald learn there lesson in Indian . Now a day McDonald's has localize in products to for reason of taste and to reference of the local culture therefore creating regional flavours for particular markets. If the statement by Kurt Barnard is true Wal-mart did not have a chance in Japan. If we consider the Japanese culture we can clearly see that there living space is much smaller than average American house, therefore high-bulk model will not relate to them. In order to solve this problem the business must develop cross -cultural awareness , [5] 'We can begin to understand different perspectives, to adapt our own behaviour so that we respect local cultures, to suspend judgment of what is normal or better and, using this knowledge, adapt our sales campaigns and business interactions to specific localities and situations instead of assuming that one approach will work everywhere.' the firm must determine the countries norms.

Organisation need to decide what determines culture. One of the main reason why culture is important to understand when entering a new market is based on the entry mode used to enter the market. Global companies need to know that half of business perform acquisition fail because they do not input measures that deal with cultural differences. [6] ' Companies must require the knowledge of the local culture and the way of doing things' languages is a barrier for many companies overseas especially communication. The problem with Acquisition and joint venture is bring together employees from different companies as well as culture. Once companies join the together most of the times they have different corporate culture therefore become problem to 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。