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406. marketing across culture：the impact of cultural values on marketing e..[内容预览]原创论文 Original thesis

• Marketing across culture：The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States Table of Content 1. Introduction 1 1.1 Problem Statement 1 1.2 Purpose of the Study 2 2. Literature Review 2 2.1 Culture and Ethical Norms in Marketing 2 2.1.1 Cultur

• 论文类别：Marketing     人气：64409     论文属性：课程作业 Coursework

407. the aging of china [内容预览]免费论文 Free Thesis

• Section: Closing Views In ten years, the country's demographics will probably look very different. How should the government and business respond? Amid the celebration of China's economic success during the past two decades, one factor is frequently overlooked: favorable demographics. P

• 论文类别：Marketing     人气：5356     论文属性：短文 essay

408. china's market for mobile phones [内容预览]代理论文 Acting Thesis

• Section: Current Research The world's biggest and best-known sellers of mobile telephones face cutthroat competition in China. The market share of local vendors, such as TCL and Ningbo Bird, has jumped from 5 percent of all units in 1999 to nearly 40 percent in 2003, with upward of 50 percent g

• 论文类别：Marketing     人气：4185     论文属性：短文 essay

409. standardization versus adaptation of international marketing strategy:..[内容预览]收费论文 Charging Thesis

• STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN EMPIRICAL INVESTIGATIONAn issue debated frequently in the international marketing literature centers on whether a business should pursue a strategy that is standardized across national markets or adapted to individual

• 论文类别：Marketing     人气：7585     论文属性：短文 essay

410. standardization versus adaptation of international marketing strategy:..[内容预览]收费论文 Charging Thesis

• NATIONAL BOUNDARIES, BORDER ZONES, AND MARKETING STRATEGY: A CONCEPTUAL FRAMEWORK AND THEORETICAL MODEL OF SECONDARY BOUNDARY EFFECTSAlthough national boundaries figure centrally in the definition of international marketing, the topic has not been explored fully. The author attempts to reme

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411. standardization versus adaptation of international marketing strategy:..[内容预览]收费论文 Charging Thesis

• An issue debated frequently in the international marketing literature centers on whether a business should pursue a strategy that is standardized across national markets or adapted to individual national markets. Of the two aspects relating to standardization of marketing strategy across national m

• 论文类别：Marketing     人气：2752     论文属性：短文 essay

412. how marketing strategies differ when operating in china versus the wes..[内容预览]原创论文 Original thesis

• How Marketing Strategies Differ When Operating in China Versus the West' The paper by Ho and Perry, titled "Strategic Marketing Planning for China by Western Firms in Hong Kong: An Initial, Comparative Investigation", provides an interesting case study of how six Western firms in Hong Kong de

• 论文类别：Marketing     人气：3943     论文属性：调研报告 Research Proposal

413. a study from cultural perspective on mobile phone manufacturers’ mark..[内容预览]原创论文 Original thesis

• A Study from Cultural Perspective on Mobile Phone Manufacturers’ Marketing Strategies in China Abstract 1 1. Introduction 3 1.1 Background of the research 3 1.2 Research objectives 3 1.3 The research problem 4 2. A review of literature 4 2.1 Marketing theory 4 2.2 Culture and its effect on

• 论文类别：Marketing     人气：5724     论文属性：MBA毕业论文 MBA Thesis

414. marketing:commercializing the market for high oriental fashion-an expl..[内容预览]收费论文 Charging Thesis

• COMMERCIALIZING THE MARKET FOR HIGH ORIENTAL FASHION An exploratory study of the characteristics of early adopters TABLE OF CONTENTS Declaration......................................................................................................................... Acknowledgements.......

• 论文类别：Marketing     人气：5414     论文属性：MBA毕业论文 MBA Thesis

415. on reality and public relations-public communication pr and social mar..[内容预览]原创论文 Original thesis

• On Reality and Public Relations-public Communication PR and Social Marketing 1. Introduction 2. Public relations 2.1 Definition of public relations 2.2 Functions of public relations 3. Public Relations and Reality 3.1 What reality is? 3.2 Actual situation of public relation's influence 4

• 论文类别：Marketing     人气：4106     论文属性：课程作业 Coursework

416. the five year strategic marketing plan for sapphire in the uk market[内容预览]原创论文 Original thesis

• Executive Summary Sapphire is currently in a leadership position of converged mobile devices in the UK market. Due to timing of entry, the corporate solution is further along the product development and adoption curves than the retail solution, although the same number of resources is devoted to m

• 论文类别：Marketing     人气：4297     论文属性：硕士毕业论文 thesis

417. the perceptions and implementations of branding in china[内容预览]原创论文 Original thesis

• The Perceptions and Implementations of Branding in China Abstract 2 Chapter 1 Introduction 2 1.1Motivation of this dissertation 2 1.2Research objectives 6 1.3The research questions 7 1.4Structure of this dissertation 7 Chapter 2 Literature review 8 2.1 Basic conceptions of brand 9 2.2 Bran

• 论文类别：Marketing     人气：2658     论文属性：硕士毕业论文 thesis

418. 当代跨文化广告传播中民族文化特性研究[内容预览]收费论文 Charging Thesis

• 当代跨文化广告传播中民族文化特性研究 摘要 本文的阐述主要是从广告本身出发，从不同层面叙述在当前跨文化广告传播中，本土产品的民族文化特征。本土产品广告在拓展国内市场，进行广告的制作和传播时，所必须做到的一些注意事项。首先认真研究本国以及传播国受众及其独特的民族文化、风俗习惯，其次研究本国以及传播国受众的文化接受心理，研究民族文化特性在本土产品广告中的作用，重视对民族文化的理解、挖掘和运用。在民族文化这个大背景下，架起与消费者心灵沟通的桥梁。 本文从广告文化策略的角度出发，以本土产品广告为主体，研究本土产品广告在发展国内市场，开拓国际市场时，如何有效地融入本民族文化特性，使我们的广告

• 论文类别：Marketing     人气：2715     论文属性：硕士毕业论文 thesis

419. marketing strategy analysis for china affiliate network[内容预览]收费论文 Charging Thesis

• Marketing Strategy Analysis for China Affiliate Network Part 1 Name: Executive summary The article aims to give an analysis about launching the China Affiliate Network, which is a platform for advertisement with a brief introduction later in the paper. China Affiliate Network belon

• 论文类别：Marketing     人气：3109     论文属性：课程作业 Coursework

420. marketing strategy analysis for newly launched toy[内容预览]收费论文 Charging Thesis

• Marketing Strategy Analysis for Newly Launched Toy CW1 Abstract As a marketing consultant, the author wrote out the paper to analyze the marketing strategy of launching a new tape of toy for the adult. Lots of factors were analyzed from different angles, such as the location analysis of the t

• 论文类别：Marketing     人气：2942     论文属性：课程作业 Coursework