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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2012-12-12编辑:tinkle点击率:6515
论文字数:3103论文编号:org201212091741052416语种:英语 English地区:中国价格:$ 22
摘要:TRYING TO CREATE A STIR: OPENING A COFFEE SHOP IN KOREA本文旨在分析的韩国咖啡厅附近的克伦民族联盟的可行性。该文件指出,两位企业家的长处和短处。
论文题目:TRYING TO CREATE A STIR: OPENING A COFFEE SHOP IN KOREA
论文语种:英文
您的研究方向:经济
是否有数据处理要求:否
您的国家:中国
您的学校背景:
要求字数:3000 around
论文用途:本科课程论文
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:有参考阅读部分,请查阅附录
TRYING TO CREATE A STIR: OPENING A COFFEE SHOP IN KOREA
Introduction
This paper is aimed to analyze the feasibility of a Korea Coffee Shop near KNU. The paper points out the strengths and weaknesses of the two https://www.51lunwen.org/mba/ entrepreneurs. PESTEL factors, affecting the macro economy, including political, economic, social, technological, environmental, legal factors works a lot in the reality. And they are specifically analyzed in the paper. These factors integrate kinds of background information of South Korea and Daegu and affect the prospect of the Coffee Shop in Daegu in different degrees. Besides, Porter’s five factors model plays a role in the paper, as well. In order to present a clear situation for the entrepreneurs, some of the factors in the model are emphasized. Then, Strategic measures were also mentioned in the paper, with the operating model chosen according to the present situation. At last, the critical factors and barriers are listed to call the operators’ attention.
Environmental Scan
PESTEL analysis
Five forces analysis
Recommended strategies
Competitive Strategy
Conclusion
在纸张末端,一些关键点应该强调。一个是市场定位的咖啡馆。另一种是图像,它承担着文化的咖啡馆。
In the end of the paper, some critical points should be stressed. One is the market orientation of the coffee shop. Another is the image which bears the culture of the coffee shop. The former is the target, the latter is the core. In addition, the barriers still exist. How to achieve the agreement with KNU, how to get access to cheaper and better coffee beans suppliers and how to bargain with the suppliers? These are musts for Kim and Andes.
Shen Dingchang (2011). Contemporary Korea: Review on the South Korea’s Foreign Policy in 2010. Social Science Literature Press
Wen liang (2007). Introduction on Korea Universit : Yearbook of China International Education Information : 353 .China Waterpub Press
Asian Economy (2011). Korea Imports https://www.51lunwen.org/mba/ of Coffee Beans Surpass 500 Million for the First Time. WENWEIPO.COM LIMITED
New Professions (2004). Career: 44
A Glimpse of Foreign Food Safety Laws (2006): Chinese Medicine
Word Economy Research Database (2010)
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