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VF jeans marketing in Canada加拿大的VF牛仔裤市场

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2014-06-23编辑:felicia点击率:8569

论文字数:2295论文编号:org201406221659099047语种:中文 Chinese地区:中国价格:免费论文

关键词:garmentconsumer demandinternational brand productsindispensable partenvironmentally friendlygender characteristics

摘要:F集团是世界上最大的服装上市公司之一。VF集团的目标是成为世界上最接近消费者需求的服装公司。集团拥有一系列国际品牌产品:牛仔休闲服装,户外运动服装、加工服装、针织品,儿童服装,背包和泳衣等,这些世界著名品牌有Lee, Wrangler, Hero, The North Face, Nautical, Jamesport, Vans, Kipling, and Reef等。大部分的品牌已经在150多个国家销售市场位于领先地位。本文主要讨论VF牛仔裤在加拿大市场的销售状况,以了解VF的品牌优势及发展方向。

Part 1

1.0 Introduction

1.0.1 VF Corporation

VF group is the world's largest garment one of the listed company. VF group's aim is to become the world's most close to the consumer demand apparel company. The group has a series of international brand products: cowboy leisure clothing, outdoor sports clothing, tooling clothing, knitwear, children's clothes, backpacks and swimsuit, etc which for The world famous brand have Lee, Wrangler, Hero, The North Face, Nautical, Jamesport, Vans, Kipling, and Reef. Most of the brands have sales markets in more than 150 countries located in the leading position. (Jeffrey, 1998)

In the middle of the nineteenth century, a man named Levi Strauss Jewish businessman brought a germplasm of rough fabric into the United States, and this had made the tabernacle canvas of San Francisco engaged in gold industry. The miners there created a germplasm of tenacity, durable work clothes, and because of its excellent practical performance, it got rapid welcome. And thus it triggered a series of evolution. (James, 2007)

1.0.2 Product Description

Now, the wear-resisting and dirty enduring cloth are deeply and widely spread to people’s day life, and have become an indispensable part of it. And the material is natural, environmentally friendly, and good of presenting the gender characteristics.

Canada has the world’s second largest population, and a large market. On the other hand, people there love jeans very much. Albert is the place where most cowboy gathers, Jeans culture is very popular there since a long time. Every year on July 7, to 16, card and made will be put on the world's largest outdoor cowboy event. (Calgary Stampede)

VF Corporation and Canada are doomed to have combinations because of jeans. Let’s see the jeans band in VF as below:

(https://www.vfc.com/)

2.0 The Current Situation of VF Corporation

VF Corporation’s market share in Canada

The VF group was established in 1899 in the United States in Pennsylvania butyl city and has become the world's largest garment one of the listed company (NYSE: VFC), annual turnover of more than 7 billion dollars.(Jeffrey,1998) In the past 100 years, VF has been working hard unceasingly for to create high quality and high value brand clothing, and through which they have achieved inconsiderable development. Their cowboy series, outdoor series and professional clothing in the market are in the leading position, and they have sales network throughout all kinds of channels.

We can also see the strength of the Corporation from its below: (From:https://www.cs.com.cn/)

We can figure out the jeans products’ importance in VF from the picture below:

Sales status of all kinds of products In Canada

(From:https://www.vfc.com/)

Wrangler, the North Face, Vans, Lee as main brand

Different brand’s Inventory to Sales Ratio in Canada in 2011

(From:https://www.vfc.com/)

From above we can find that the jeans products of VF Corporation already had large market share in Canada. And since the rise of their company’s development and the more and more popular trends of jeans wearing in Ca论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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