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索尼爱立信是一个全球性移动多媒体设备制造商和的经销商,包括多功能手机,手机配件和电脑卡。移动多媒体设备是极具创新性的，拥有强大的技术支持，有效供应于通信、成像、音乐和娱乐应用。因此，索尼爱立信成为了一个容易识别的品牌，在服务业市场拥有举足轻重的地位，能够为市场用户提供令人满意的娱乐产品。索尼爱立信成立于2001年，是由电信服务领头羊爱立信和消费性电子产品巨头索尼公司成立的，它同时归属于爱立信和索尼两家企业。在2002年，第一个产品成功上市，对消费者有强大的吸引力，他们的音乐、成像和应用程序在不同地区有很大的不同。公司已开发出的产品都拥有先进的技术支持，如2 g和3 g等先进的技术平台。产品研发、设计、制造、营销和客户服务主要是由索尼爱立信全权负责的。其全球管理是总部设在伦敦,技术研发主要集中在英国，法国、瑞典、印度、日本、中国和美国。该公司在全球大约3500分支。

索尼爱立信被认为是手机设计和创新的领导者，它的许多产品都获得了许多大奖，如2004年，T610、K750被评为最好的3 g手机。2007年2月，GSM协会授予K800数码相机手机最好的3GSM荣誉称号。

索尼爱立信已经建立了许多合作伙伴，持续创新产品的开发。与索尼BMG合作是能够为客户带来最好的和创新性的内容一种重要方式。在游戏应用程序中,索尼爱立信率先推出第一个Java 3 d-enabled手机,期待3d游戏更多地走入广大移动手机用户的世界。

索尼爱立信的背景

自从日本电子公司瑞典电信巨头索尼和爱立信聚集在一起形成索尼爱立信,技术先进的无线电话以及销售额和市场份额的提高都在意料之中。然而,第一年的成绩却十分不理想。索尼爱立信已经很低的市场份额开始持续低迷,公司亏损。另一方面,备受期待的索尼爱立信T68i电话的发行是一个重大打击。这是第一部GSM / GPRS(全球移动通信系统/通用分组无线业务)彩色屏幕手机。蓝牙技术也是首次在移动设备中得到使用,允许无线连接耳机，和电脑保持同步。配件包括一个可脱卸的数码相机,这种数码相机相当受欢迎,必须能够符合所有的新模型。在过去的一年中,索尼爱立信公司开始复苏,因为他们继续引入新的革命性的设备，如P800和T610，并设置新标准。这一切的成功导致了市场份额的增加,使得他们重回五大手机制造商的宝座。为了继续这种成功,需要一个新的IMC计划。

Ever since the Japanese electronics company Sony and the Swedish telecom giant Ericsson came together to form Sony Ericsson, big things were expected in terms of technologically advanced wireless phones as well as improved sales and market shares. However, the first year passed with a lot of disappointment. Sony Ericsson's already low market shares began to drop rapidly and the company was losing money. On the other hand, the much anticipated Sony Ericsson T68i phone was introduced and was a major hit. It was the first GSM/GPRS (global system for mobile communications/general packet radio service) color screen handset. Its Bluetooth technology was also the first of its kind, allowing wireless connections to headsets and PC synchronization. One of the accessories included a snap-on digital camera, which has become quite popular and a must for all new models. In the past year, Sony Ericsson has seen a revival in the company as they continue to introduce new revolutionary devices such as the P800 and T610 and set new standards. All this success has contributed to an increase in market shares and has pushed them back into the top five in cell phone manufacturers. In order to continue this success, a new IMC plan is needed.

公司结构——Corporate structure

Sony Ericsson is a global manufacturer and distributor of mobile multiMedia devices which includes phones having rich features, mobile accessories and PC cards. Products are innovative blend of powerful technology with communications, imaging, music, and entertainment applications. As a net result, Sony Ericsson is serving market with enticing brand that provides end users desirable fun products. Sony Ericsson was established by telecom leader Ericsson and consumer electronics giant Sony Corporation in 2001. It ownership is equally owned by Ericsson and Sony. Its first product came in market in 2002. Its products have universal consumer appeal. They are different in areas of music, imaging and applications. Company has developed products with advanced technologies such as 2G and 3G platforms. Product research本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。