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现代科技时代的战略管理

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-12-16编辑:zhaotianyun点击率:7322

论文字数:2136论文编号:org201511262221518146语种:英语 English地区:美国价格:免费论文

关键词:市场营销strategic management战略管理

摘要:本文是商务管理作业,主要讲述了现代科技中的战略管理,文中详细阐述了市场营销行动的计划。

现代科技时代的战略管理
The Time Of Modern Technology 


战略管理是一种在设定目标和防治策略方面的管理活动。战略管理给企业提供了全面的方向和与组织领域密切相关的研究。在工商管理领域,谈论战略来调整男性之间的组织和它的环境或“战略一致性”是有用的。“当一个组织与管理的期望是一致的就有战略一致性的行为,相应地,这些都是与市场和环境有关。”

“战略管理是一个持续的过程,评估、控制业务和公司涉及的行业,评估竞争对手并设置目标和策略来满足所有现有的和潜在的竞争者,然后再评价每年每季度的各种策略(即定期)来确定这是如何实现的,在满足变化的情况下,它是否继承或需要用一个新的策略来代替,新技术、新的竞争对手、新的经济环境,或者一个新的社会、金融或政治环境。”

位置和执行所需的资源是金融、人力、业务支持、时间、技术支持。

这个过程应该由一个负责任的团队来管理。这是保持直接关注的结果,比较改良和最佳实践,培养过程的有效性,校准和减少变化和设置所需的过程。

引入某些程序包括获取资源的征用:一个必要性开发的过程,培训文档,流程测试,和祭品(和/或转换的)困难的过程。

当战略执行进行时,有很多问题出现,如人际关系和员工的沟通。


Strategic management is a level of managerial activity under setting goals and over Tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about strategic align men between the organization and its environment or 'strategic consistency'. According to Arieu (2007), 'there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context.'

“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.'


市场营销行动计划——Marketing action plan

Placement and execution of required resources are financial, manpower, operational support, time, technology support

Operating with a change in methods or with alteration in structure

Distributing the specific tasks with responsibility or moulding specific jobs to individuals or teams.

The process should be managed by a responsible team. This is to keep direct watch on result, comparison for betterment and best practices, cultivating the effectiveness of processes, calibrating and reducing the variations and setting the process as required.

Introducing certain programs involves acquiring the requisition of resources: a necessity for developing the process, training documentation, process testing, and immolation with (and/or conversion from) difficult processes.

As and when the strategy implementation processes, there have been so many problems arising such as human relations, the employee-communication. Such a time, marketing strategy is the biggest implementation problem usually involves, with emphasis on the appropriate timing of new products. An organization, with an effective management, should try to implement its plans without signalling this fact to its competitors.[3]

In general terms, there are two main approaches, which are opposite but complement each other in some ways, to strategic management:


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