accounting and finance Master Assignment
If annual reports are so important to shareholders, why are fewer people reading them?
年度报告会告诉你很多关于你所投资公司的实际情况:包括今年的收益如何,为公司将来的发展方向提供数据参考。
事实上,对于普通投资者来说,年报是他们所能掌握的公司唯一的财务记录。当然,人们会在电视或报纸上的新闻报道,了解该公司的季度业绩。然而,事实是年度报告是唯一的文件公司。当一个投资者在选择股票时,除了业务,管理和评估,需要仔细查阅年度报告,资产负债表,损益表和现金流量表。
If annual reports are so important to shareholders, why are fewer people reading them?
The annual report will tell you a lot about your investment company: it tells you how well this year, the company and provide some direction already know in the next year or in the near future.
In fact, for ordinary investors, the annual report is the only financial record their company. Of course, people will follow the news on TV or newspaper to the company - the company's quarterly results or reading experts. However, the fact is that the annual report is the only document company to its shareholders. 'It is said that the devil is in the details (Epstein, 1991). When a stock picking, in addition to the business, management and evaluation, need to take a closer look at in the annual report, balance sheet, income statement and statement of cash flows,'
Don't be trapped by the annual report of the design, look and feel. Companies have the freedom to design the annual report in any way they want. There are no rules to specify the number of pages, shape or size or quality of the annual report of the production, and so on. Although some balance sheet thickness and run to hundreds of pages, some may be thin. Some company average annual reports and simple font, and pay little attention to the page layout and display, while others use high quality paper, with a special focus on design, ensure the annual report please shareholders (PEEK, CUIJPERS, & BUIJINK, 2010).
'Investors should not get carried away the appearance of the annual report. They should pay attention to how much information it contains,'
As you enjoy the smooth page, don't be infatuated with. The details of the important part of company stock company plans to take the direction of the opinions, it thinks over the next year will be how to industry and the company will be how to - in short, it will help you to rebuild investment decisions (Jameson, 2000).
Although some companies have meet and analyst conference calls on a regular basis, the other is not very good. For example, some multinational companies and analysts share few analysts meet even if they are friendly (Marens, 2002).
A wider range of corporation to the annual report is as a marketing tool. This is a BBS; a company can pass and influence, preach, scale, and discuss any number of issues and topics. 'Letter to shareholders' annual report often set the tone. Chairman of the board, chief executive, President and chief operating officer, is or a combination of the four letters on behalf of the company management. Newsletters are often focusing on topics, such as in the past year as a result, the
strategy of market conditions the new management and directors, and the company plans. Letter, sometimes is just a person in their company. Some letters to run a dozen or more pages, contains several CEO pictures in different poses and expounds a variety of topics, obviously there are some interested in chief executive officer, if not the reader's a
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